In today’s time, we have started to depend more on the internet for gaining knowledge. Whether people want to look for a food recipe or know the travel details and experiences, there are blogs on almost all the topics. The challenge is to get and establish a huge community of readers for your blog in this competitive space. A good pre-requisite to this is having a solid promotion plan for your blog.
As a blogger, your task is not only limited to creating content and publishing it on your blog, that is just half the part. The other main part is to increase the blog’s visibility through the process of promotion. As you get more readers for the blog, you will be able to do justice to your thoughts and hard work put behind crafting the posts. Only when you take adequate steps to generate awareness of the blog, will more people get to know about it and visit to look for content.
In this article, we have tried to outline a blog promotion checklist for you, so that you do not miss out on any essential component(s) during the promotion process of your blog posts.
1. Focus On Visuals
Today’s web-users make the decision of whether to view a website in a few seconds, therefore to grab their attention, try to have appealing visuals in your post. Only texts or only images makes the post too dull. You want the audience to focus on your content, hence, work on the details of how you are presenting it.
Check the formatting of your content. Highlight the essential points and include a main relevant image that depicts what the whole post is about. To not get too monotonous and keep the reader engaged, include 2-3 supportive images in between the body of your text. The trend these days is also to include an interactive or animated visual like a gif, a meme, or a short video, that gets direct attention from the reader.
2. Develop SEO Strategies
Bloggers need to develop strong SEO strategies to drive quality and quantity of traffic to their respective blogs.
Below are some recommended tips to keep in mind when framing your SEO strategies:
● Focus on including the targeted keywords and its variations in your blog post multiple times.
● Keep your content fresh and up-to-date with the ongoing trends.
● Put an accurate title that includes the keyword and a short appropriate meta description to convince more users to click on your blog’s website.
● Provide keyword-rich anchor text when crosslinking with other relevant content.
● Develop different content but maintain a similar theme on the blog.
It is essential to keep changing and evolving your SEO strategies with time. SEO strategies play a vital role in promoting your blog, therefore they are a must-have on the checklist.
3. Optimize Social Media Platforms
Social media platforms are a great way to reach a diverse and wide range of readers. Optimize these mediums for sharing your blog content, however, at times it can get hectic to keep up with sharing so much on all the platforms. It is also essential to tailor the same content according to the demands of each platform before posting it.
Create a social media promotion schedule and craft strategies according to your needs. On the basis of your budget, create a balance between organic and paid promotion techniques. Spend more on the channel which is highest used by your audience. Connect or/and do a collaboration with influencers or opinionated leaders from your subject area. It is about creating an identity and maintaining it over time to establish a solid presence for promoting your content to more people.
4. Leverage Your Email List
Emailing about your blog’s new content on a time to time basis can prove to be a successful promotion strategy. You do not want to spam the inbox of readers with frequent emails. Create a proper schedule to get more effective results. Send emails to only a segmented group of people that can connect and find your content relevant.
Focus on drafting your emails, have an interesting subject line, and an engrossing body. Make sure to mention an action statement at the end, let the readers know of the next step you want them to take. Format your emails professionally and include links of your blog post for the users to directly open and share on their social media accounts. This way you can build a high network of audiences. You do not want to miss out on any chance of getting more promotions.
5. Follow Other Promotional Methods
You can never have enough promotional strategies, there is always more scope to maximize your blog’s reach. The aim is to optimize the blog’s visibility and create more impact through your promotions. Some other techniques for blog promotions include writing guest blogs on other famous links, reaching out directly to the high-value audiences, encouraging people in your networks to repost the blog links, and increase engagement on your social media accounts, etc. You have to keep updating and trying various methods and techniques to figure out what works best for your blog.
Your blog promotions checklist ends here, however, know that promotions are always ongoing. You want to do better in the future than you are doing it now. Therefore, check for the analytics of your current promotional campaigns. Determine which actions or channels are driving the most traffic. This will also help you decide where to invest more. If something is not getting the desired traction, trying to change the strategy or tweak its component for better suitability.
We hope that you follow this list and the impactful techniques mentioned in it for acing the promotions of your blog. Following this will increase your chances of standing out and attracting more traffic to your blog. Build a personal brand to create a unique identity and make a lasting impression in the reader’s mind.
Already start with sketching the promotional campaign for your next blog post!