BrandingHow To Pick A Business Name That Aligns With Your Brand Identity

How To Pick A Business Name That Aligns With Your Brand Identity

BrandingWhether you’re launching your business or rebranding, picking the right name for your product or service can be arduous to accomplish. However, it doesn’t have to be an all-day affair—if you have a basic understanding of Brand Identity and how it affects your business name, choosing one will be much easier and more effective.

This article will help you understand what brand identity is and how to use it to develop better names that fit your brand image.

Here’s What You Need To Pick The Best Name That Aligns With Your Brand Identity:

1. Start by Knowing Your Brand Identity

Brand Identity
Brand Identity

Having a clear brand identity can help you pick the perfect business name. To do this, you need to know your brand identity and how it can inform your business name.

One solid way to get started is to participate in a brand name contest. This can be done online, with sites like Squadhelp, or by hosting an in-person contest with friends and family. In these contests, you can brainstorm ideas, discuss and refine them, and ultimately decide on the name that best reflects your brand identity.

When participating in a brand name contest, there are a few things to remember. Firstly, consider your brand’s core values, mission statement, and target audience. This will help you develop a name that accurately captures what your brand stands for.

Secondly, make sure that the name you choose is unique and memorable. You want people to be able to picture and recall your business name and easily find it online. Lastly, make sure that the domain name for your business is available. This will ensure that you don’t have to settle for a less-than-optimal name because the domain is already taken.

2. Perform Extensive Research

Market Research
Market Research

Cranking out the perfect business name can be tricky. After all, your business’s name is how customers will come to recognize you in the marketplace. To make sure your business stands out positively, it’s important to pick a name that aligns with your brand identity. 

One smart and astonishing way to do this is by hosting a brand name contest. Brand name contests can help you brainstorm creative and memorable names for your business. You can open the contest to your friends, family, and customers, allowing them to submit their suggestions. If multiple people submit ideas, you’ll get a wider range of possible names for your business.

The key is getting everyone involved and asking people to come up with ideas that represent your brand’s values and core identity. One way of boosting your brand value is by consistently pushing it across different platforms. Doing that can increase your revenue by over 22%.

At the end of the contest, it’s important to go through the submissions and see which ones best align with your brand identity. Take time to consider each one, narrow down your top choices, and ensure it truly represents your business. It may take some time, but in the end, you’ll have a name that perfectly matches your brand identity.

3. Devote Time to Understanding Your Brand Before Choosing a Brand Name


Before selecting a name, it is important to take time to understand your brand identity and what makes it unique. A good way to ensure you make the right choice is to run a brand name contest.

A brand name contest is a great tool for gathering ideas and narrowing down potential names. It can be beneficial to involve customers, colleagues, and family members in the process of brainstorming.

Questions to Ask When Researching a Brand Name

You want your brand name to accurately reflect your values and what you offer while standing out from the crowd. One way to make the decision easier is to hold a brand name contest.

Before starting your brand name contest, it’s important to consider what kind of brand identity you want to create.

Ask yourself these questions:

  • What do I want my company or establishment to be known for?
  • What are the core values of my business?
  • What do I want people to think of when they hear my business name?

These questions will help guide you in the right direction when considering potential brand names. You will also be able to win the support of customers and build a positive reputation, as 88% of consumers regard authenticity as a key factor for deciding whether to support a brand or not.

Companies Who Nailed Their Brand and Domain Name

Choosing the right company name and domain can make or break your brand, so it’s important to do as much research and planning as possible before making any final decisions. 

Here is a list of companies that nailed their brand name and domain; hopefully, these examples will help you find inspiration as you create your brand identity.

1. Google’s Branding Strategy

Google is one of the most well-known brands globally, and its success starts with its name and domain. They achieved perfection with a two-word combination that is easy to remember yet unique enough to stand out.

The story goes that the name was chosen because the founders thought it reflected the aim of organizing the world’s information, while the domain was an available alternative to Google, which would have been too long.

But what makes this combination work so well?

The way the words come together in the name creates a feeling of logic and order and suggests something futuristic and ambitious. At the same time, the domain offers plenty of opportunities for memorable logos and web designs.

The result is a brand name and domain that are simple yet effective. It fits perfectly with Google’s mission statement. It has helped them become one of the most iconic companies in the world.

2. Uber’s Brand Naming Strategy

Uber is a prime example of success when choosing the perfect brand name and domain. Not only did they choose an easily recognizable word, but they also managed to snag a memorable domain that fits perfectly with their product and services.

Uber’s unique name and domain allow them to stand out from its ride-sharing industry competition, helping them become a household name in just a few short years. Their catchy name and URL combination has given them an edge over competitors and allowed them to become a leader in their field.

The unique blend of syllables in their name makes it easy to remember, while their choice of the .com extension shows that they take themselves seriously as a business.

Overall, Uber’s strategy for its brand name and domain has been very successful, allowing them to establish itself as a ride-sharing industry leader quickly. Their memorable name and domain make them easy to identify and differentiate from their competitors while giving them a more professional look and feel that customers can trust.


When running a brand name contest, provide your team with guidelines such as the type of names you are looking for, the tone and style, and any relevant industry keywords. This will help ensure that everyone clearly understands what you’re looking for when submitting potential names.

Grant Polachek
Grant Polachek
Grant Polachek is the Head of Branding for Squadhelp, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. They are also the world's leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.


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