As a blogger, you want to create excellent content for your page and push it to as many readers as possible. However, your job doesn’t end there. You have to constantly analyze your performance on the internet, measure it and see where you stand in the market and try and work on improving yourself based on the analysis.
To help you with these analyses, there are various analytics tools that you can use to check the aspects in which your blog is doing well and areas which require improvement.
Performance analytics is a critical part of your job, especially if the blog is your primary source of income. You can’t rely solely on feedback and comments, to improve your blog; what you need is solid numbers to ascertain facts and make decisions.
With the rapid growth in the blogging industry, there is fierce competition. In order to survive, you need to develop an understanding of analytics and take decisions based on facts, rather than feedback or observation.
Luckily, there are a number of readily available tools that you can use for analytics.
In this blog, we highlight 5 super-helpful analytics tools that each blogger can use to their advantage and make the most out of their blog.
1. Google Analytics
Google Analytics is the go-to tool for bloggers in any stage of the business cycle, as it has everything available under one umbrella. It has a really user-friendly interface and can be used to achieve any specific goal with the help of its customization feature. To master it, Google also offers a course on how to use it properly.
You can use it to track your website’s performance by collecting data on bounce rate, page value, source of traffic, social media report, SEO etc. Analyzing these insights you can make an action plan and formulate strategies to increase your web traffic and seek for monetizing your blog.
This tool is free of cost, and it can be integrated with other tools; it is the most dynamic and versatile tool out there. The tool also allows you to view real-time analytics, letting you know about the visitors currently on your blog.
2. Google Search Console
Google Search Console is there to help your website ace the search engine results and optimize its organic presence. With this tool, you can keep an eye on the indexing status and also increase its visibility on the internet. To achieve these goals, it provides you with valuable insights related to the websites and its visitors such as landing pages, type of device used to log in, period traffic etc.
One major advantage of using this tool is that it collects and shows information regarding how the Google engine works when a user types the name of your blog. Basically, how the search engine views your site, knowing this you can optimize your site’s organic presence.
Apart from that, it also provides a periodic report on blog performance, along with recommendations to boost rankings and suggestions to improve and enhance your content. Just like Google Analytics, it is also free to use.
A SaaS product promising to take care of your blog’s data. It is another popular tool for SEO that specializes in keyword research, competitor analysis and Google Ad campaign optimization. SEMrush is an online visibility management platform that includes analytics as well as research for bloggers. It fills in the gap for Google Analytics. It provides information on web traffic, backlink data, engagement data, keyword suggestions, content ideas, and ranking positions.
Presenting itself as an all-in-one marketing toolkit, it helps you to improve key areas like SEO, PPC, Social Media, Content Marketing and Market Research. It enables you to do competitor analysis, including their SEO analysis and PR monitoring.
The tool provides you with data-backed recommendations for you to optimize your blog’s existing content and develop future plans. It is also an optimum choice of tool for those who aim for website monetization. It has premium pricing plans and it is easy to use the tool.
Inspect your website’s health with SEMrush Site Audit:
Neil Patel’s – Ubersuggest – An essential tool for all bloggers when it comes to researching content ideas or keywords. For your keyword research, the tool gives insights on how popular the term is i.e. volume, what will be its cost per click and how your competitor might be using it (estimated competition in organic search). You can also filter and see the least competitive terms out there.
The tool also provides you with SEO metrics showing the estimated monthly SEO traffic for each of the domain in the search results. As bloggers, you can use the most profitable keywords in your content to optimize your reach and traffic. For content, you can access its list of similar phrases to build up for ideas for future content.
Apart from this, the tool also shows data for the number of backlinks, strength score or website, and the number of times URL was shared on social media.
Leadfeeder focuses on the qualitative aspects of analytics. It tracks the entire browsing journey a visitor takes and helps you understand the interests and behaviour pattern of your clients. The tool mainly focuses on analyzing the viewer’s behaviour. It enables you to customize feeds according to your prospects.
You can integrate it with Google Analytics to know which real companies are visiting your blog and the kind of content they are consuming on it. This way you can identify more leads and work on increasing your blog’s conversion rate. It can also collaborate with your LinkedIn account so that you have an easier approach to prospects. Another feature of the tool is that it can be integrated with CRM suite so that you can send new leads. The tool automatically prioritizes the leads according to their importance.
The premium features of the tool are paid. You will have to ace the art of using its filters to find quality leads for you, otherwise getting leads according to your preference can prove to be time-consuming.
Using the above-mentioned analytics tools, you will be able to improve your blog’s performance by identifying opportunities and help you provide insights for formulating strategies for the future. With using a good combination of analytics tools for your blog, you can get access to most valuable insights and gain competitive advantage and grow your blog under a limited budget.
Remember, analytics is crucial for any blogger, therefore, choose wisely.