E-Learning is a huge trend these days. Students can be in class no matter where they are (in geographical terms). All they need is a good Internet connection and a laptop to work on (and lots of coffee if they live on the other side of the planet). No need to drive for hours to the university, visit all the classes in person, and no need to work with other people whatsoever (in most cases).
Just kidding – there are more advantages than just that!
Online education is also a great way to broaden your expertise and gain new valuable knowledge besides what you learned at college.
These are the main reasons why schools start new e-courses students from all over the world can enroll. And it would seem like considering how many advantages e-learning has, there would tons of students willing to read your blog on education online.
But somehow you end up having only a few young people visiting your page. What are you doing wrong? How can you have more people visit your blog? What marketing efforts should you use for the higher effectiveness of your blog?
See what tips professionals give about education blogging that will definitely be a great success. So, use their examples, and add changes right now!
Attracting More Students To Your Education Blog
1. Understand Your Audience
One of the biggest mistakes education bloggers make is addressing the broad audience instead of talking to specific people. Do not do that. It does not good to the success of your education blogging.
Think of your blog as of a marketing tool (which, in fact, it is). With this tool, you can draw the attention of the right audience at the right time. That is why you need to have different sections for different categories of people visiting your website with messages relevant to their interests.
And also, it is easier to reach out to proper audiences by showing something that is particularly relevant to them. Do no guess work trying to apply “one size fits all” approach and wondering how well this strategy will work. But rather organize your site properly and target the right audience.
2. Make Sure Your Website Is Mobile-Friendly
More and more people use mobile devices these days. They check their news, scroll through social media feed and text using their smartphones. And even though mobile market is huge, only 71% of marketers find it at the core of their business.
Moreover, the same source mentions that 58% of businesses have a special team that creates marketing strategies for mobile users specifically.
So, if you want to be among those leading businesses, you need to make sure that your site looks and functions great on mobile devices. Most blogging environments allow this by default, while in some cases you will need to hire a professional to help you with it. But the efforts will be rewarded.
3. Answer Questions Of The Parents
Students are not the only ones searching your site for the answers. There is another category of people that are interested in your services. And this group is far more concerned than the students. They are parents, and they want to know about your institution everything.
Therefore, make sure to provide them with details on education you offer right on the blog. Do not give them a reason to worry, but rather answer their questions even before they ask them.
4. Let Your Blog Have A Face
Post images of your tutors in a special “About Us” section or in the description of every course so that both students and parents can see who will be the one teaching.
It seems to be a small step, but it opens so many doors for you. It adds the personal touch to everything you do because once people see that there are real behind the screen, they will be more open. It is a way to build bridges between two sides.
5. Demonstrate Your Success
- Do your teachers have awards they are particularly proud of?
- Has your educational establishment won a competition recently?
- Are there famous and successful people among your alumni?
If so, that should definitely go on your blog.
People want real stories that prove how successful your school is, how powerful your teaching methods are, and how advanced the technologies you use are.
This adds special credibility and trustworthiness to your institution, and that, our friends, is the core of your potential success.
6. Interact With Your Audience With Modern Technologies
Webinars, live video sessions, and real-life videos about your school can do wonders. Let your audience “touch” and see you. This way you will build invisible connections that will help you build up your positive image, lay the foundation to your future moves and start putting proper strategies to action.
Check out what the ReadyTalk say about webinars (based on the researches they conducted):
“Of the lead generation tactics available, webinars are the second most effective type of premium content for marketers.”
At least a half of all the registrants will attend the session, so it is worth a try. Go for it!
7. Content Is The King
Another reason why your blog might not be bringing you’re the desired results is that your content is not of the highest quality.
- What do you write about?
- How relevant is the information to your target audience?
- Is it written properly?
Poor grammar, punctuation errors, and poor readability can all result in lower traffic rates. So, if you want to attract more leads, then make sure to post only quality content that is up-to-date and worth a read.
8. Use Effective Calls-To-Action
People need to be pushed sometimes in order to do what you want them to do on your website. Therefore, you need to add calls-to-action both inside the text, at the bottom and the beginning of the page.
And also remember about the wonderful effects of the popups. There are several main types of popups you can add to your page – a welcome mat, flyout and exit intent popup, as well as a sticky bar.
Write interesting content for each one of them, add automation rules to trigger them – and enjoy the growing number of leads they will bring.
9. Post Regularly
It matters to the search engines how often you add new posts to your blog. So, you need to create a plan and mention what topic you will cover on each and every day on your calendar. Topics should be different so that you can reach out to a broader audience. Thus, you can write about persuasive paper topics on one day and about WWII on the other depending on the range of subjects you have.
Drawing more people to your blog is possible. It is not rocket science, and you can easily do it. Especially with the simple but practical tips, we described above. Therefore, if you are looking for a good way to increase your presence online, you know the drill now!