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Apple Red - Logo
Apple Red – Logo

Apple Inc. on Tuesday (21st March, 2017), announced two new shiny iPhones – iPhone 7 and iPhone 7 Plus (PRODUCT)RED™ Special Edition in a vibrant red aluminium finish, in recognition of more than 10 years of partnership between Apple and (RED). This gives customers an unprecedented way to contribute to the Global Fund and bring the world a step closer to an AIDS-free generation.

Apple’s CEO – Tim Cook, said:

“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch.”

“The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”

The new iPhones are part of the company’s Red initiative, which funds programmes that combat HIV and AIDS in sub-Saharan Africa. Apple is world’s largest corporate donor to the global fund that fights AIDS.

iPhone - Product (RED)
iPhone – Product (RED)

(RED)s CEO – Deborah Dugan, also said:

“Apple is the world’s largest corporate donor to the Global Fund, contributing more than US$130 million as part of its partnership with (RED).”

“Combining the global reach of the world’s most loved smartphone with our efforts to provide access to life-saving ARV medication in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful (PRODUCT)RED iPhone.”

Every (RED) purchase contributes directly to the global fund to fight AIDS.

Apple also offers Cases, Smart Batteries, Headphones, Apple Watch Bands and more in (Product)Red styling.

  • Comes In Two Storage Options

The all-new iPhones will be available in 128GB and 256GB storage options starting at $749 & $869 respectively.

Other than storage both the editions come with exactly the same set of features as their normal variants.

  • Launch Date In Various Countries

The Special Edition (PRODUCT)RED iPhones will be available to order online worldwide (Apple Store Online) and in stores (Apple Retail Stores) beginning Saturday, 25 March.

Both Special Edition models will launch in India in the month of April (in the second phase).

In the first phase, the smartphones will go on sale on March 24 in the US and 40 more countries and regions.

The other countries will include Australia, Belgium, Canada, China, France, Germany, Hong Kong, Italy, Japan, Mexico, Netherlands, New Zealand, Russia, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, UAE, and the UK. Brazil, Chile, Colombia, India, Turkey and other countries will follow in April.

  • Red Is First Time For Apple

iPhone RED
iPhone RED

This is for the first time that Apple has launched Red colour variant of its flagship phones. The company has been launching the Red colour models of its other products including the original iPod Nano and Beats products. Several iPad, iPhone and Apple Watch accessories too come in Red colour.

Apple is also expected to reveal a significant upgrade to the iPhone later this year.

Apple Also Made Some Other Announcements, Which Are Worth Noting.

Here’s A Complete List Of Announcements:

  1. Apple Doubles iPhone SE Storage to 32GB and 128GB
  2. Apple Discontinues iPad Mini 2
  3. iPad Mini 4 With 128GB of Storage Now Starts at $399
  4. Apple Debuts New 9.7-Inch iPad Starting at $329
  5. Apple Announces Video Creation iOS App ‘Clips’
  6. Apple Watch Gets New Striped Woven Nylon, Classic Buckle, and Standalone Nike Sport Bands
  7. Apple Launches New Silicone and Leather iPhone 7 Case Colors
  8. Swift Playgrounds Now Available in Five Additional Languages
  9. iOS 10.3

1. Apple Doubles iPhone SE Storage To 32GB & 128GB

iPhone SE was previously available in 16GB and 64GB storage capacities for $399 and $449 respectively.

Apple has now announced that it will soon offer the iPhone SE in 32GB and 128GB storage capacities for $399 and $499 respectively.

iPhone SE New Storage Capacity
iPhone SE New Storage Capacity (Image Source: Apple Official Site)

Apple has also doubled the storage capacities on the two iPhone SE variants – from 16GB and 64GB, to 32GB and 128GB respectively, while retaining their price tags in the US, with prices starting at Rs. 27,200 (MRP).

Apple said the new iPhone SE models, which have the same tech specs, will be available online and in stores on Friday, March 24.

2. Apple Discontinues iPad Mini 2

Apple has now discontinued the iPad mini 2, which was launched in November 2013. Apple’s cheapest tablet is now the new 9.7-inch iPad, which starts at $329, while those preferring the 7.9-inch size can purchase the iPad mini 4 with 128GB of storage for $399.

Apple iPad Lineup
Apple iPad Lineup (Image Source: Apple Official Site)

Apple’s tablet lineup has now been narrowed down to the iPad Pro in 9.7-inch and 12.9-inch sizes, a low-cost 9.7-inch iPad, and the iPad mini 4.

3. iPad Mini 4 With 128GB Of Storage Now Starts At $399

Apple also announced that the iPad mini 4 now offers more capacity for the same price.

iPad Mini 4 New Storage Capacity
iPad Mini 4 New Storage Capacity (Image Source: Apple Official Site)

The 128GB model with Wi-Fi now starts at $399, which was previously the price for the 32GB model with Wi-Fi, which has been discontinued. A cellular model with 128GB of storage is also available for $529.

4. Apple Debuts New 9.7-Inch iPad Starting At $329

Apple also announced that it is launching a new 9.7-inch iPad equipped with an A9 chip and a brighter Retina display to replace the iPad Air 2, which has been discontinued. The tablet, which Apple is simply calling “iPad,” is Apple’s new entry-level model at the 9.7-inch size, starting at $329 for 32GB and $429 for 128GB.

New iPad
New iPad (Image Source: Official Apple Site)

The new 9.7-inch iPad is similar in many ways to the iPad Air 2, which had an A8X chip and started at $399, but slightly thicker and heavier with a faster A9 chip and a brighter Retina display. Another difference is that the new 9.7-inch iPad does not have a fully laminated display or anti-reflective coating per its tech specs.

Beyond the A9 chip, those specs include a 9.7-inch screen with 2,048‑by‑1,536 resolution and 264 PPI, 8-megapixel rear-facing iSight camera, 1.2-megapixel front-facing FaceTime camera, two speakers, Lightning connector, 3.5mm headphone jack, Touch ID with Apple Pay, Wi-Fi 802.11ac, and Bluetooth 4.2.

Given its price point, the tablet lacks most iPad Pro features, including a True Tone display with a wide P3 color gamut, Smart Connector, Apple Pencil and Smart Keyboard Support, 4K HD Video Recording, LTE Advanced, Live Photos, True Tone Flash, and Four-Speaker Audio.

5. Apple Announces Video Creation iOS App ‘Clips’

Apple has unveiled a new first-party video creation app called “Clips“. According to the company, with ‘Clips’ app, users will be able to “create expressive videos” with ease on both an iPhone and iPad.

Clips App
Clips App

The app lets users combine videos, images, and music into one seamless video that can then be shared through iMessages, and on other social media platforms like Facebook and Instagram.

Users will be able to create animated captions called “Live Titles” using only their voice, and apply effects including comic book filters, speech bubbles, shapes and full-screen animated posters.

Susan Prescott, Apple’s Vice President of Apps Product Marketing, said:

“Clips gives iPhone and iPad users a new way to express themselves through video, and it’s incredibly easy to use.”

“The effects, filters and amazing new Live Titles we’ve designed for Clips let anyone make great-looking, easily sharable videos with just a few taps.”

Users can record content directly within Clips, or add in video and photos from the Photo Album. Clips isn’t out just yet, but users will be able to get their hands on Apple’s new app beginning this April on iOS devices running iOS 10.3.

6. Apple Watch Gets New Striped Woven Nylon, Classic Buckle, and Standalone Nike Sport Bands

Apple has debuted a new Spring 2017 lineup of Apple Watch bands that introduces all-new options like Striped Woven Nylon, sold-separately Nike Sport bands, and new colors for Hermès.

Apple Watch New Woven Nylon Bands
Apple Watch New Woven Nylon Bands

Striped Woven Nylon bands now come in Berry, Tahoe Blue, Orange, Red, and Pollen. There’s also an all-new Midnight Blue Woven Nylon band, but it lacks the new stripe pattern.

Apple Watch New Classic Buckle Bands
Apple Watch New Classic Buckle Bands

New Sport band colors include Pebble, Azure and Camellia, and the Classic Buckle has gotten a small buckle redesign and now comes in Sapphire, Berry, and Taupe.

Users can also finally buy the Nike Sport Band separately in Anthracite/Black, Pure Platinum/White, and Volt/Black. The company is also introducing new collections of Nike Bands as well, including a 38mm and 42mm Space Grey Aluminum Case with Anthracite/Black Sport Band and 38mm and 42mm Silver Aluminum Case with Pure Platinum/White Sport Band.

Apple Watch Hermès is gaining new colors: 38mm Double Tour in Bleu Zéphyr Epsom leather, 38mm Double Buckle Cuff in Fauve Barenia leather, 42mm Single Tour in Lime Epsom leather, and 42mm Single Tour in Colvert Swift leather. One new addition to the Hermès collections has been made and it includes the Apple Watch Series 2 with the 38mm Double Buckle Cuff in Fauve Barenia calfskin leather.

For first time Apple Watch owners, Apple has simplified collections down to bundles that only include Sport Bands, Nike Sport Bands, and the Milanese Loop. This means that bundles including Woven Nylon, Link Bracelet, and Classic Buckle options will no longer be offered, and anyone who wants these bands will have to purchase them separately after they have their Apple Watch.

Pricing for all the bands is as follows:

– Sport Bands and Woven Nylon cost $49
– Classic Buckles cost $149
– Hermès Bands run for $339 (Single Tour), $489 (Double Tour), and $689 (Double Buckle Cuff).

7. Apple Launches New Silicone & Leather iPhone 7 Case Colors

Apple also made its iPhone 7 silicone and leather cases available in a handful of new colors.

iPhone 7 Silicone Cases
iPhone 7 Silicone Cases

The colors of the new silicone cases (above, left to right) are described as Azure, Camellia, and Pebble, priced at $35 for iPhone 7 models and $39 for iPhone 7 Plus.

iPhone 7 Leather Cases
iPhone 7 Leather Cases

Elsewhere, the leather case options have expanded to include shades of Sapphire, Taupe, and Berry, costing $45 for iPhone 7 and $49 for iPhone 7 Plus.

In addition to the iPhone 7 cases, a new iPhone SE leather case in Saddle Brown is available for $39.

8. Swift Playgrounds Now Available In Five Additional Languages

Apple also announced that its Swift Playgrounds app for iPad is now available in five additional languages, including Simplified Chinese, Japanese, French, German, and Latin American Spanish. The app, which was introduced at WWDC 2016, was previously only available in English.

Swift Playgrounds
Swift Playgrounds (Image Source: Official Apple Site)

Swift Playgrounds is an iPad app aimed at teaching both children and adults how to code through simple interactive coding exercises. It’s meant to make learning to code “easy and fun” for everyone.

Swift Playgrounds is free on the App Store  for the iPad Pro, iPad Air and later, iPad mini 2 and later, and the new 9.7-inch iPad.

9. iOS 10.3

Apple has also released a new update to its Operating System, which is iOS 10.3.

Although the iOS 10.3 update isn’t a major release, it brings about a number of new features and improvements.

iOS 10.3 Update
iOS 10.3 Update

iOS 10.3 introduces new features including the ability to locate AirPods using Find my iPhone and more ways to use Siri with payment, ride booking and automaker apps.

Here’s The Official Changelog:

  • Siri
    – Support for paying and checking status of bills with payment apps
    – Support for scheduling with ride booking apps
    – Support for checking car fuel level, lock status, turning on lights and activating horn with automaker apps
    – Cricket sports scores and statistics for Indian Premier League and International Cricket Council
  • Find My iPhone
    – View the current or last known location of your AirPods
    – Play a sound on one or both AirPods to help you find them
  • CarPlay
    – Shortcuts in the status bar for easy access to last used apps
    – Apple Music Now Playing screen gives access to Up Next and the currently playing song’s album
    – Daily curated playlists and new music categories in Apple Music
  • Other Improvements and Fixes
    – Rent once and watch your iTunes movies across your devices
    – New Settings unified view for your Apple ID account information, settings and devices
    – Hourly weather in Maps using 3D Touch on the displayed current temperature
    – Support for searching “parked car” in Maps
    – Calendar adds the ability to delete an unwanted invite and report it as junk
    – Home app support to trigger scenes using accessories with switches and buttons
    – Home app support for accessory battery level status
    – Podcasts support for 3D Touch and Today widget to access recently updated shows
    – Podcast shows or episodes are shareable to Messages with full playback support
    – Fixes an issue that could prevent Maps from displaying your current location after resetting Location & Privacy
    – VoiceOver stability improvements for Phone, Safari and Mail


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